Revenue per thousand impressions

Revenue per thousand impressions (RPM) is the estimated revenue accrued for every thousand impressions you receive. Revenue per thousand impressions is not your actual earnings; it's calculated by dividing your estimated earnings by the number of pageviews, impressions, or queries you've received, and multiplied by 1000.

Formula:

RPM = (Estimated earnings / page views) * 1000

For example:

If the estimated earnings of 25 pageviews equals $ 0.15, then RPM would equal $ 0.15 / $ * 1000, or $ 6.00.

If the estimated profit from the 45,000 ad impressions equals $ 180, the RPM would equal $ 180 / 45,000 * 1000, or $ 4.00.

RPM is a number used in advertising programs and may be useful when comparing revenue across different channels.